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Cape Town’s tourism industry stakeholders have formed a pricing code to address overpricing perceptions around the 2010 Fifa World Cup.
A statement released by Cape Town Tourism said that industry stakeholders were unified in their efforts to combat damaging international perceptions of South Africa as “an expensive destination” ahead of the 2010 Fifa World Cup.
As a result, Cape Town Tourism has formulated a Code of Responsible Pricing for the city.
The code is endorsed and will be implemented by the City of Cape Town, the Western Cape Provincial Department of Economic Development and Tourism, Cape Town Routes Unlimited, the Federated Hospitality Association of South Africa (FEDHASA), the Southern Africa Tourism Services Association (SATSA), the Portfolio Collection, Fair Trade in Tourism South Africa (FTTSA), Backpackers South Africa and the South African Association for the Conference Industry (SAACI).
The code has been created around four core principles – Fair Value, Responsible Tourism, Sustainable Tourism and Consumer Protection.
• Fair Value means that the tourism sector will create fair and reasonable rates for the World Cup that are linked to seasonal rates
• Responsible Tourism, underlining Cape Town’s commitment to be a destination that values and promotes its position with regard to taking care of people, the planet and profit to the greater community
• Sustainable Tourism, in the interest of maintaining a legacy for Cape Town beyond the World Cup
• Consumer Protection – the code asks the tourism sector to advocate a strong consumer protection ethic by refraining from adding hidden costs and fees that surprise and annoy consumers when receiving the bill.
• Responsible Tourism, underlining Cape Town’s commitment to be a destination that values and promotes its position with regard to taking care of people, the planet and profit to the greater community
• Sustainable Tourism, in the interest of maintaining a legacy for Cape Town beyond the World Cup
• Consumer Protection – the code asks the tourism sector to advocate a strong consumer protection ethic by refraining from adding hidden costs and fees that surprise and annoy consumers when receiving the bill.
“The Code is an important charter,” said Cape Town Tourism spokesperson, Lianne Burton. “The industry is eager to ensure that Cape Town’s good reputation is not spoiled by greedy individuals out to capitalise on a few weeks at the expense of a responsible sector that has worked incredibly hard to put destination Cape Town on the top of every traveller’s wish-list.”
A call to action asking the industry to sign up to and adhere to the code will be driven through the various participating associations and member organisations in the region. Cape Town Tourism will promote awareness of the Code of Responsible Pricing for Cape Town through its international PR network. International fans will be advised to look for adherence to the code as a sign of quality and value.
A call to action asking the industry to sign up to and adhere to the code will be driven through the various participating associations and member organisations in the region. Cape Town Tourism will promote awareness of the Code of Responsible Pricing for Cape Town through its international PR network. International fans will be advised to look for adherence to the code as a sign of quality and value.
Establishments wishing to sign up to the Code of Responsible Pricing for Cape Town should contact Cape Town Tourism. Thanks www.tourismupdate.co.za
I think it is scandalous what some of the hotels are charging over the World Cup period. We want the visitors to return, not run screaming for Bali or Buenos Aires next time they wish to go on Holiday. Wake up and smell the proteas!!!
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